Effective date of notice 11/3/2006

Dr. Richard H. Sterling Eye Associates
921 Penllyn-Blue Bell Pike
Blue Bell, PA 19422
Phone: (215) 628-2020
Fax: (215) 628-3131

This notice describes how medical information about you may be used and disclosed and how you can obtain access to this information. Please review it carefully.

General Rule
We respect our legal obligation to keep health information that identifies you private. The law obligates us to give you notice of our privacy practices.

Generally, we can only use your health information in our office or disclose it outside of our office, without your written permission, for purpose of treatment, payment or healthcare operations. In most other situations, we will not use or disclose your health information unless you sign a written authorization. In some situations, the law requires us to disclose your health information without written authorization.

Uses or Disclosures of Health Information

Examples of how we use information for treatment purposes:
\tWhen we set up an appointment for you.
\tWhen our technician or doctor tests your eyes.
\tWhen the doctor prescribes glasses or contact lenses.
\tWhen the doctor prescribes medication.
\tWhen our staff helps you select and order glasses or contact lenses.
\tWhen we show you low vision aids.

We may disclose your health information outside of our office for treatment purposes, for example:
\tIf we refer you to another doctor or clinic for eye care or low vision aids or services.
\tIf we send a prescription for glasses or contacts to another professional to be filled.
\tWhen we provide a prescription for medication to a pharmacist.
\tWhen we phone to let you know that your glasses or contact lenses are ready to be picked up.

Sometimes we may ask for copies of your health information from another professional that you may have seen before.

We may use your health information within our office or disclose your health information outside of our office for payment purposes. Some examples are:
\tWhen our staff asks you about health or vision care plans that you may belong to, or about other sources of payment for our services.
\tWhen we prepare bills to send to you or your health or vision care plan.
\tWhen we process payment by credit card and when we try to collect unpaid amounts due.
\tWhen bills or claims for payment are mailed, faxed, or sent by computer to you or your health or vision plan.
\tWhen we occasionally have to ask a collection agency or attorney to help us with unpaid amounts due.

We use and disclose your health information for healthcare operations in a number of ways. Health care operations mean those administrative and managerial functions that we have to do in order to run our office. We may use or disclose your health information, for example, for financial or billing audits, for internal quality assurance, for personnel decisions, to enable our doctors to participate in managed care plans, for the defense of legal matters, to develop business plans, and for outside storage of our records.

Appointment Reminders

We may call to remind you of scheduled appointments. We may also call to notify you of other treatments or services available at our office that might help you.

Uses and Disclosures without an Authorization

In some limited situations, the law allows or requires us to use or disclose your health information without your permission. Not all of these situations will apply to us; some may never happen at our office at all. Such uses or disclosures are:
\tA state or federal law that mandates certain health information bereported for a specific purpose.
\tPublic health purposes, such as contagious disease reporting, investigation or surveillance, and notices to and from the Food and Drug Administration regarding drugs or medical devices.
\tDisclosures to governmental authorities about victims of suspected abuse, neglect, or domestic violence.
\tUses and disclosures for health oversight activities, such as for the licensing of doctors, audits by Medicare or Medicaid, or investigation of possible violations of healthcare laws.
\tDisclosures for judicial and administrative proceedings, such as in response to subpoenas or orders of courts or administrative agencies.
\tDisclosures for law enforcement purposes, such as to provide information about someone who is or is suspected to be a victim of a crime; to provide information about a crime at our office; or to report a crime that happened somewhere else.
\tDisclosure to a medical examiner to identify a dead person or to determine the cause of death; or to funeral directors to aid in burial; or to organizations that handle organ or tissue donation.
\tUses or disclosure for health related research, for lawful national intelligence activities, for military purposes, or for the evaluation and health of members of the foreign service.
\tDisclosures related to workers compensation programs.
\tDisclosures to business associates who perform healthcare operations for us and who agree to keep your health information private.

Other Disclosures

We will not make any other uses or disclosures of your health information unless you sign a written authorization form. You do not have to sign such a form. If you do sign one, you may revoke it at any time unless we have already acted upon it.

Your Rights Regarding Your Health Information

The law gives you many rights regarding your health information.

\tYou can ask us to restrict our uses and disclosures for purposes of treatment (except emergency treatment), payment or healthcare operations. We do not have to agree to do this, but if we agree, we must honor the restrictions that you want. To ask for a restriction, send a written request to Dr. Richard Sterling Eye Associates, at the address, fax or e-mail shown at the beginning of this notice.
\tYou can ask to see or to get photocopies of your health information. By law, there are a few limited situations in which we can refuse to permit access or copying. Primarily, however, you will be able to review or have a copy of your health information with 30 days of asking us. You may have to pay for photocopies in advance. If we deny your request, we will send you a written explanation and instructions about how to get an impartial review of your denial if one is legally required. By law, we can have one 30-day extension of the time for us to give you access or photocopies if we sent you a written notice of the extension. If you want to review or get photocopies of your health information, send a written request to Dr. Richard Sterling Eye Associates at the address, fax or e-mail shown at the beginning of this notice.
\tYou can ask us to amend your health information if you think that it is incorrect or incomplete. If we agree, we will amend the information with 60 days from when you ask us. We will send the corrected information to persons whom we know received the wrong information, and others that you specify. If we do not agree, you can write a statement of your position, and we will include it with your health information along with any rebuttal statement that we may write. Once your statement of position and/or rebuttal is included in your health information, we will send it along whenever we make a permitted disclosure of your health information. By law, we can have one 30-day extension of time to consider a request for amendment if we notify you in writing of the extension. If you want to ask us to amend your health information, send a written request, including your reasons for the amendment, to Dr. Richard Sterling Eye Associates Dr. Richard Sterling Eye Associates at the address, fax or e-mail shown at the beginning of this notice.
\tYou can get a list of the disclosures that we have made of your health information within the past 6 years (or a shorter period if you want), except disclosures for purposes of treatment, payment or health care operations, disclosures made in accordance with an authorization signed by you, and some other limited disclosures. You are entitled to one such list per year without charge. If you want more frequent lists, you will have to pay for them in advance. We will usually respond to your request within 60 days of receiving it, but by law we can have one 30-day extension of time if we notify you of the extension in writing. If you want a list, send a written request to Dr. Richard Sterling Eye Associates Dr. Richard Sterling Eye Associates at the address, fax or e-mail shown at the beginning of this notice.

Our Notice of Privacy Practices

By law, we must abide by the terms of this Notice of Privacy Practices until we choose to change it. We reserve the right to change this notice any time in compliance with as allowed by law. If we change this notice, the new privacy practices will apply to your health information that we already have as well as such information that we may generate in the future. If we change our Notice of Privacy Practice, we will post the new notice in our office, have copies available, and post it on our website.

Complaints

If you think that we have not properly respected the privacy of your health information, you are free to complain to us or to the U.S. Department of Health and Human Services, Office for Civil Rights. We will not retaliate against you if you make a complaint. If you want to complain to us, send a written complaint to Dr. Richard Sterling Eye Associates Dr. Richard Sterling Eye Associates at the address, fax or e-mail shown at the beginning of this notice. If you prefer, you can discuss your complaint in person or by phone.

For More Information

If you want more information about our privacy practices, call or visit Dr. Richard Sterling Eye Associates Dr. Richard Sterling Eye Associates at the address or phone number shown at the beginning of this notice.